A “No Bullshit” Guide to Social Media with Jason Falls & Erik Deckers
October 4, 2011
Welcome back to Content Marketing & Merlot! After a brief hiatus, Brody and Jayme are back with a big announcement and an awesome interview with Jason Falls and Erik Deckers.
DivvyHQ™ Spells Relief for Content Marketers
For the past year, Brody & Jayme, along with partner Brock Stechman have been hard at work on a new software application that is designed to provide relief from the pain that we all feel surrounding the use of spreadsheets to manage editorial planning, content production and collaboration between content teams. In this episode, Brody & Jayme provide some of the back story that led up to the development of DivvyHQ™ and address several of the inefficiencies that the application addresses.
To learn more or sign up for the free beta, please visit DivvyHQ.com! We’d love for you to try it out and give us some feedback.
“No Bullshit Social Media” – A New Book from Jason Falls & Erik Deckers
Despite what the “social media purists” say about the best practices of social media, at the end of the day, most businesses want to know how they can use social media to make money. A new book from Jason Falls of Social Media Explorer & Erik Deckers of ProBlogService.com provides us with “the All-Business, No-Hype Guide To Social Media Marketing”. Here are a few things we cover in the interview:
- How should companies get started in social media? Just start? Or do they need to develop a social media strategy?
- What are the pitfalls of a shotgun approach vs. a strategic approach?
- How do companies figure out which channels/outposts to focus on?
- What are the benefits of developing a foundational, ongoing social media effort vs. going with a campaign mentality?
- What are some of the best ways to build a large following on social media sites?
- How much time and resources should be committed to the social media effort?
- What are some of the best ways companies can measure their efforts?
- What are your predictions on how Google+ is going to play out long term?
Thanks again to Jason & Erik for sharing their “no bullshit” approach and if you’d like to buy their book, get it here.
Until next time, we’re toasting your content marketing success!