Joe Pulizzi Interview: Content Marketing Mistakes, Sex and the Color Orange
June 24, 2011
Welcome to episode #4 of Content Marketing & Merlot, with your hosts, Brody Dorland and Jayme Thomason!
In the News: The Alamo Drafthouse Sticks to Their Guns
Quick backstory: The Alamo Drafthouse is a small chain of movie theaters/bar combo located in several major cities including Austin, TX. They have a strict no texting/no talking policy and will throw you out if caught doing it during a movie. Well that very thing happened to a women a while back in Austin and she immediately called the theater and left a flaming voicemail. The folks at the Alamo Drafthouse have turned this very voicemail message into a PSA that they now play before every movie.
Watch the PSA: Uncensored Version
Content Marketing Lessons – We love how the Alamo Drafthouse is providing a niche product/service. They understand what kind of environment their customers want and they’re sticking to that unique value proposition. Additionally, situations like this may be opportunities to capture raw bits of “user generated content” that you can spin in many ways. Positive situations, like testimonials via email or a glowing thank you from a customer left on voicemail, can be used on your website or within social media channels. Negative situations might be training opportunities or uniquely spun into a PSA like the Alamo Drafthouse has done.
Have you ever captured a piece of user generated content and spun it into a piece of marketing content? We’d love to hear your story.
Joe Pulizzi Interview
We really enjoyed our interview with Joe Pulizzi, founder of the Content Marketing Institute and the author of the recognized handbook for content marketing, Get Content Get Customers. Here are some of the topics covered in the interview:
- • What are some of the biggest mistakes you see companies making when they get started with content marketing?
- • Content Marketing is kinda like sex at this point…We’re doing it, but a lot of us aren’t very good at it.
- • The power of an editorial process and how we all need to be thinking like publishers.
- • The Chief Content Officer job description
- • What are some tips or exercises that companies can do to get out of their tactical mindset?
- • Assuming a small company has started dialing in their content strategy, what are some of the best content marketing tools/vehicles that can be used to execute that strategy and ultimately move the needle?
- • What’s the ideal frequency for blogging?
- • Blogging and Email – A great one-two punch.
- • The backstory behind the Content Marketing Institute – the How-To Resource for Content Marketers
- • The skinny on the upcoming Content Marketing World – Cleveland, OH, September 6-8th.
Thanks again for Joe Pulizzi for a great interview and for the Alamo Drafthouse for sticking to their guns. We appreciate you. We hope you open one in Kansas City some day!
Cheers from Brody & Jayme!