Episode 2: I Just Need a Hammer

April 18, 2011 by Brody Dorland

Welcome to the 2nd episode of Content Marketing & Merlot, with your hosts, Brody Dorland and Jayme Thomason! In this episode we review Erin Kissane’s new book, The Elements of Content Strategy, we discuss Edge Shave Gel’s “Anti-Irritation” campaign and talk social media management platforms with Kevin Magee of Expion. Continue reading →

Posted in Book Reviews, Campaign Reviews | Tagged book, Brody Dorland, content marketing, content strategy, Erin Kissane, expion, Jayme Thomason, Kevin Magee, management, monitoring, platform, social media, tool | 1 Comment